Buck creates background and objects in 3D to complement the 2D design of Mountain Dew's "History" spot
Project
History
Studio
Buck
Buck took charge of the 3D work on Mountain Dew’s latest spot. Despite being based on 2D designs, Buck had to animate all background objects in 3D to allow smooth and speedy evolution as required by the fluid script. “Each object had its own unique rig and custom animation based on its shape,” says creative director Orion Tait.
Buck used a combination of Illustrator, Photoshop, Maya and After Effects to ensure the entire look of the spot was consistent with the original hand-drawn style. “While the 3D process was expensive and time-consuming, the end result allowed flexibility for placement, timing and other attributes, making it essential to the creation of the piece,” adds Tait.
Visit Buck's website
View project
Posts
No comments:
Post a Comment