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Wednesday, May 20, 2009

CityEngine 2009 released

Procedural updates its city creation software

PRESS RELEASE

Zürich, Switzerland – May 19, 2009 – Procedural Inc. today introduced the CityEngine 2009, the latest version of its out-of-the-box city creation solution featuring unique procedural modeling techniques and novel interactive editing capabilities. The software was awarded Killer Technology 2009 by the 3D World magazine and is used by high-profile companies such as Foster+Partners, Rockstar North, Volition, NAVTEQ, Microsoft, IBM, etc. and top universities like MIT, Stanford, Brown or Max Plank.

Procedural Inc., an innovative software company located in Zurich, Switzerland, is creator of the world’s foremost procedural modeling technology. With the CityEngine, Procedural Inc.’s graphics experts have developed a radically different 3D application that allows professional users in entertainment, architecture and urban planning to efficiently create 3D city models.

“We are very happy to release the CityEngine 2009.” says Pascal Mueller, CEO Procedural Inc. “And with the new interactive editing capabilities, the modeling of complex urban environments is easier than ever before. For example, editing the footprint of a building automatically adjusts the corresponding 3D model – allowing for intuitive manipulation of highly detailed building geometries.”

Key Highlights of the CityEngine 2009

#1: Interactive Editing Capabilities (manipulation tools with immediate generation mode)

#2: Floating License (enables flexible network licensing installations)

#3: Support for Geospatial Data (aggregation of GIS data to model 3D cities)

#4: Reporting Functionality (visualization of master plans with corresponding Excel tables)

#5: Improved 3D Export Functionalities (3ds Max, FBX, Collada, Massive Software etc.)

#6: New Additional City Examples (available for instant out-of-the-box modeling)

A complete list of the new features can be found here (including videos showing the highlights:
http://www.procedural.com/cityengine/whats_new.html

Pricing and Availability

A free 30-day trial version of the new CityEngine 2009 is available for download at www.procedural.com. The software can be purchased via Procedural Inc.’s website, or by telephone order at +41 76 720 3303. The CityEngine retails from a starting price of $3,450.

OCZ releases new Solid State Drives

Summit Series 2.5" SSD's now available

San Jose, Calif.—May 19, 2009—OCZ Technology Group, Inc., a worldwide leader in innovative, ultra-high performance and high reliability memory and computer components, today released the highly anticipated Summit Series 2.5” Solid State Drives, tailored to meet the stringent demands of business professionals, enthusiasts, and entry-level enterprise applications. Building on their premium flash-based storage solutions, OCZ’s Summit Series strives to bridge the gap between the needs of high-end gaming and professional desktops and notebooks to small scale server PCs that require amplified criteria for maintaining a solid and stable work environment.

“OCZ’s SSD lineup offers drives for the complete spectrum of applications, and the new Summit SSD’s cater to both enthusiast level consumer and enterprise customers,” said Alex Mei, CMO of the OCZ Technology Group. “Making use of premium flash and a large 128MB cache, the Summit SSD delivers a combination of high speed, excellent compatibility, and superior reliability in mobile, workstation, and entry-level enterprise computing applications.”

OCZ Summit Series SSDs provide the best of both worlds —the performance of cutting-edge technology paired with unmatched reliability, offering the ideal balance to store and transfer your most essential data. The Summit Series is the new wave in SSD solutions for users seeking an enhanced experience from their notebook or desktop, such as snappier speeds and access time, longer battery life, and shorter boot-ups. Ideal for even mission-critical systems, the Summit Series delivers best-in-class stability and dependability along with faster access times, lower power consumption, and superior durability compared to conventional hard drives.

Offering a robust upgrade from traditional platter-based drives, OCZ Summit Series SSDs have a compact form factor with no moving parts resulting in quiet and cooler operation. For crowded cases and system builders striving for multiple drives in RAID configurations, OCZ Summit SSDs offer space and cost-savings that use significantly less power thanks to the benefits of high-quality flash chips in a durable 2.5” aluminum casing.

OCZ continues to expand its reach to all areas of computing interests and system preferences by going beyond the enthusiast PC to workstations and small-scale enterprise. The OCZ Summit Series is the result of the latest breakthroughs in SSD technology that translates to professional-class data storage enthusiasts have come to expect from OCZ. These next-generation drives feature speeds up to 220MB/s read and 200MB/s write, along with 128MB of onboard cache for faster data access. Available in capacities of 60GB(64), 120GB (128), and 250GB(256), Summit SSDs offers ample room for all your data and are backed by OCZ’s exemplarity service and support.

For more information regarding the OCZ Summit Series 2.5” SSDs, please visit our product page here

Free Disney•Pixar Poster w/ DVD Purchase at Best Buy


Have you completed your Disney•Pixar DVD collection?

If you answered no, now’s the time to do so! Best Buy stores are holding a promotion for a "very limited time" in which you can buy select Pixar DVDs for the low, low cost of S12.99! That’s more than half the sticker price, but you have to act now! Titles available include WALL•E, Ratatouille, Cars (Widescreen or Fullscreen), The Incredibles, and/or Finding Nemo.

To make this extreme offer even better, with a purchase of one of these DVDs you get the poster pictured here for free! Already have all of the Pixar DVDs, of course you do, you’re a big fan right? Well you won’t miss out on this promotion, the one sheet is available at Best Buy stores for $4.99!Check out the site for more details, but get ‘em fast while the offer’s still good and supplies last!

Wayne Robson releases his latest DVD – Mudbox 2009 From the Ground Up: Wave 1



Click on the image to go to buying options



Its probably been the worst kept secret in 3d, but wave 1 is now available in an updated form for sale as a DVD and direct download. Mudbox Hub is now a publisher and in a co-publishing deal with 3d palace will be making a number of DVD's available direct from here on Mudbox Hub. 3D Palace were picked for the sale side as they have without a doubt the most secure server in 3d tutorial sales and the infrastructure to get out all sales fast. But we remain in total control of output and creative direction for all releases.



This DVD has 2 functions, firstly to help to financially support the massive cash black hole that the hub currently is to keep it alive, and secondly so I don't starve. (I'm not joking here!) This version of wave one has 2 new sections to bring it up to SP 2 feature wise and is in 1280 res so that you get the best picture quality that we can provide.



This release also lets us get some feedback on things to improve for wave 2 and 3. This will then create the Mudbox Tsunami set (I bet you had wondered why I called them 'waves'?


Wave 1 will still be available on TheArea for free for those who can't afford to buy or are cheapskates lol. But for the many of you who asked , pleaded and offered 1st born male children for a chance to buy it on DVD here it is. This is available for the first 5 days as direct download then as hard copy DVD after that.



Wave 2 will shortly follow in a week or three, followed afterwards by Wave 3. Wave 2 has never been seen in its entirety and wave 3 has never been seen outside of my 'bunker'.



Go forth and buy so we can fund the Mudbox Hub and feed me some food for a change. (I record much better with a full stomach.

Wayne...

Star Trek: what it teaches film makers about special effects



Because special effects exist to enhance a story, not be the story. They're there to add a dose of magic to what happens on screen, rather than become the primary focus of it

JJ Abrams’ Star Trek reboot continues to mop up cash around the world, and Simon reckons it could teach some filmmakers a few lessons about effects...

When the Starship Enterprise drops out of warp speed and stops at the planet Vulcan in the midst of JJ Abrams' Star Trek reboot, the big screen carnage that greets it is the kind of effects spectacular that the Star Wars prequel trilogy only, for my money, got right once. The opening sequence to Revenge Of The Sith was the only one that came close to capturing the fun and energy of the original Star Wars movies. And yet while George Lucas got bogged down in intense mire and deathly seriousness with his second trilogy of films, Star Trek has now, surely, wrestled away the initiative when it comes to thrilling, spectacular blockbuster science fiction on the big screen.

For I finally caught Star Trek over the weekend, and can't help but add my voice to the loudly singing chorus of praise for the film. Never mind the Star Trek canon or the science fiction genre in particularly: when was the last time we had a blockbuster summer movie of any genre as downright entertaining as this one? I loved last summer's The Dark Knight, but it's a far darker and intense beast. Star Trek was rounded fun of the first order, and my congratulations go to all involved.

But of the many factors I found impressive, the one that particularly stuck out against the tide of blockbusters in recent years was that there was barely a special effect wasted. Granted, there were lots of special effects in the film, but each had a purpose in the greater scheme of things, and at no point did I get the impression that someone was playing a videogame before my eyes, or showing me what their computer could do. Coupled to the fact that there was no ridiculously over-the-top slow motion gimmickry, along with no unnecessarily confusing edits, and I left with the real impression that this was a film made by people who absolutely, top to bottom, knew what they were doing (there was, I acknowledge, shaky-cam work, that Martin has talked about here).

But it's the special effects I want to talk about. Because for the past decade or so, more and more the effects in big films have been utilised as some kind of willy-waving exercise, with the emphasis on putting something impressive in the trailer. Yet too many times, when you got to the film itself, they stood out like a sore thumb, as integral to the story as a fridge is to the middle of a football field.

The key offender in recent times has, for my money, been Indiana Jones and the Kingdom of the Crystal Skull. What was particularly disappointing about that film was that George Lucas and Steven Spielberg were making all the right noises in the build up to the film, that it wouldn't be effects driven. But they were leading us a merry dance. We had computerised snakes, computerised bugs, we had computerised fridges flying through computerised explosions. And that ending. Everywhere you looked in the midst of the latest addition to an action franchise whose best moments were recorded via a camera lens, there was a special effect, often for no clear purpose.

It's not alone, either. Just how many times have we had effects for the sake of effects in past summers? I'm not averse to putting some computerised spectacular on the screen, but numerous times, for instance, during the last Pirates of the Caribbean film I just thought they were showing off (and I do concede there were some terrific sequences in there, too). Transformers? It looked terrific, granted, but the effects were in charge there, and it didn't help the film.

Also, there's the problem that when a film is reliant on a special effect, it has a habit of going badly wrong. The back end of I Am Legend was significantly diluted by some bizarre computer creations running amok, the arrival of the Scorpion King at the end of The Mummy Returns induced titters when I saw it, and Martin has listed several other candidates that I could happily chunter about right here .

The trick to Star Trek, for me, was that it stayed focused, and chose carefully. Appreciating that JJ Abrams had a sizeable budget at his disposal, there was still little doubt in my mind that it was all up there on screen as I walked out at the end. The last time I think I'd seen such concentrated focus on wringing the most out of an effects budget for the benefit of the film itself was with Danny Boyle's underrated Sunshine, and I long now for other blockbuster directors to pick up some of the lessons that Star Trek has clearly demonstrated.

Because special effects exist to enhance a story, not be the story. They're there to add a dose of magic to what happens on screen, rather than become the primary focus of it. In Star Trek, the battle around Vulcan is the standout example for me, but even something like the drilling sequences worked a treat, and whenever JJ cut to a wide shot of the Enterprise travelling through space, I bought it every time. It actually mattered.

Here's hoping that then Star Trek marks some kind of sea change in how effects are employed. Let them no longer be used to plug gaps in shitty films, and instead get back to what special effects were supposed to be there for in the first place.

And JJ? Get working on the sequel while you're there, please...