Fusion CI Studios adopts Prime Focus Software's Krakatoa for SeaWorld TVC VFX.
In a new SeaWorld commercial, a young girl’s finger reaches toward the screen and, breaking the fourth wall, skims the liquid surface as beautiful ink-in-water effects ripple. The viewer is suddenly brought into a magical oceanic world where dolphins dance, elaborately costumed performers fly and birds sweep across the screen. Each of their motions are met with a flurry of colorful inky swirls, created by Los Angeles’ Fusion CI Studios using Prime Focus Software’s high-volume particle renderer, Krakatoa.