Asylum spends a Night at the Museum

Asylum shows the journey of a Hershey's Kiss through the factory before animating in an additional advertising segment for recent film Night at the Museum 2

Project
Night at the Museum
Studio
Asylum

Creating a 15-second spot when there’s a story to tell proved tricky for Asylum, particularly when the client, Hershey’s, added to the original concept. The treatment originally showed the journey of a Hershey’s Kiss through the factory, before a segment advertising Night at the Museum 2 was added based on the same models created by Rhythm and Hues for the feature film.

“I think matching the look of Rhythm and Hue‘s renders was probably the most challenging technical aspect,” says animation director Piotr Karwas. “They shared all their assets with us but our pipelines differ so much it was like starting from scratch.”

To achieve the match, the team created a set of RenderMan shaders to mimic the look of the characters before blending the aesthetics of both the film and the Hershey’s factory. The final image was put together by Inferno, while Maya was used for modelling, rigging and animation.

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